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Tuesday, 10 January 2017

Things you should do to keep office environment positive.


We spend such a large amount of our life at work and with today's intense business atmosphere there are more difficulties and worries than any time in recent memory. How might we make a more positive workplace when we have no power to roll out improvements? Actually, the state of mind we convey to work has a major impact. 


The proposals underneath are for impacting the general population around us. Our associates and particularly our manager, hugy affect our work involvement, and one of the most ideal approaches to enhance their mentality is to show the conduct we need to find in them. On the off chance that we demonstrate regard, trust, persistence and support, we will probably get them consequently. What else would we be able to do keeping in mind the end goal to impact others to make a more positive workplace? Attempt these 12 tips for making a more positive workplace!
1. Give encouraging feedback
I welcome the way you…
I'm inspired with…
I truly appreciate working with you on the grounds that…
Your group couldn't be fruitful without your…
I respect the way you set aside the opportunity to…
You're better than average at…

2. Indicate appreciation
Express gratitude toward Someone for something they did yet weren't hoping to get said thanks to for – be particular about what it was and why it was useful or imperative; make certain to coby their manager.

3. Spread bliss
Grin and say "Hello there" to twice the same number of individuals as you ordinarily would – yet be certifiable in your grin.

4. Persuade others
Post another peppy publication, picture or quote at your work area where everybody can see it. Look at our (free) printable Career Happiness Manifesto!

5. Praise wins
Begin a meeting off by sharing something positive that is going ahead in your gathering, extend, work and so on. Urge others to do likewise.

6. Celebrate
Discover some event to celebrate with others, whether it be a venture development, birthday, new house, and so on. Go around a card for individuals to sign or make a sign.

7. Empower positive considering
Secretly post a positive quote or picture by the copier, espresso machine or elsewhere that gets high pedestrian activity so others can see.

8. Change the way you react
When somebody can't help contradicting you about something at work, think "how fascinating" rather than promptly getting cautious.

9. Go ahead
In the event that you have a meeting with just a single or two other individuals, make it a mobile meeting; get outside and get your blood pumping.

10. Energize fun
Include some light fun by lifting a day for a spruce up or work area finishing subject – ex. cap day, wild sock day, or enriching with blooms, pictures of tropical spots, and so on.

11. Share your appreciation
Record five things you are appreciative for at work – then impart no less than one to a collaborator.

12. Participate in arbitrary demonstrations of generosity
Accomplish something kind for another person (particularly somebody who wouldn't expect it). Offer to help them with something, give them a nibble or treat, or essentially ask them how their night or end of the week was or about something going ahead in their life.

Different approaches to make a more positive workplace:
Dispositions are extremely infectious! Here's a tip on the most proficient method to help your disposition so that your nice sentiments can rub off on everyone around you. Spend a couple of minutes recollecting and imagining a period when you were truly having fun. It could be a direct result of something you were doing, some place you were going by or somebody you were with. Relish the memory. Attempt to keep that inclination at the highest point of your brain as regularly as conceivable consistently.

Discovering importance and reason in what we do is an awesome approach to remain positive. Remind yourself as well as other people why your occupations are essential. Thing about their motivation and how they increase the value of your association, and to your client/customers/understudies/patients. Here and there your "client" is not the end client of your association's administrations or items, however could be an inside individual who depends on what you do as such that they can complete their employment.

Reasons why Companies need human resources

Reasons are:
1.Recruiting New Employees
At some point, each one business needs to recruit new employees…whether due to growth or turnover. An adequate recruiting process is key to an organization’s ability to grow and succeed.
2.Administering Employment Paperwork
I know…employment paperwork = BORING! But without it, your employees (and you!) wouldn’t get paid, taxes wouldn’t be properly recorded and would not be available to your staff. Don’t forget about worker’s compensation and unemployment – those items require lots of time and paperwork. Many small companies can be affected with these compliance-related tasks, but it is still necessary to perform these responsibilities..
3.Training & Employee Development
When a new employee is hired, who start the orientation session(s) in your company? Normally, it’s the head of the employee’s department and/or the HR manager. Without HR, new employees might fail to learn critical company policies, and might fall short of feeling truly incorporate into the organization’s culture. Human resources professionals often head up other training programs such as health and safety programs for employees also, sexual harassment or performance management training, too.
4.Compensation & Benefits Administration
When first accepting an offer with a company, some of the basic questions asked by new employees include “What is the salary?” and “What are the advantages?” HR typically handles all types of employee benefits, from insurance to educating employees about a adjustable consume account. Medical, dental, vision, life, disability…the list of insurance types alone can get very long. Your human resources department regulate these policies with the broker/provider and on behalf of the employee. HR business partners also manage advantage open enrolment for employees. When you have an issue with insurance, or a change in deductions for a flex account, addition, you will likely always seek out your HR guru first. Make sure your business has a “guru” resource.
5.Employee Relations & Evaluating Performance
Lastly, but certainly, not least – HR is usually tasked with defend a consistent and helpful performance evaluation process for employees. This is a big one! If policies are not being followed, the HR manager, in tie up with hiring managers/department heads, has to step in and correct the situation…whether it’s a safety issue; or, may be an employee not showing up to work on time.
This wheelhouse also add how well an employee is performing his/her function. Maybe the manager thought an employee would be a suitable for a position but it is not working out as expected. Could that employee shine elsewhere in the company? Performance evaluation also serves as a mechanism to review progress, and then effectively and adequately reward those that are doing a great job for a business.

Thursday, 5 January 2017

Hire the Right SEO Company for Your Business


There are a lot of services out there that will claim to offer up an amazing SEO deal, which is a down-right lie. The abundance of lackluster SEO services available on the market today is absolutely stunning, as they seemingly out number respectable services 2 to 1. This only makes the process of filtering out the bad apples that much more important, but it’s also a process that takes a bit of practice in order to perfect. You need to know the traits you should be looking for, as well as other dead giveaways that are related to a great service.

If you hire a great service, they’ll always ensure that your content is optimized, and your backlinks are always kept in check. For example, let’s just say that you’ve opened up a brand new business. You have a great location and a brand new lease on a restaurant, all of which are fine and dandy – except absolutely nobody knows who you are. The competing restaurants have already been spreading rumours about your kitchen, making sure to double-up on their SEO and marketing budgets.

  Not only will people be more likely to go and eat at your competitors, but you might not even get a chance to begin that ascension to the top.
If you don’t want to get beat out quickly, you’re going to need some ethical SEO services on your side. I’ll talk about why you want to make sure they are ethical in the next little segment.

Friday, 30 December 2016

How RankBrain Changes Entity Search

Columnist Kristine Schachinger provides a handy primer on entity search, explaining how it works and how Google is using its RankBrain machine learning system to make it better.




rankbrain-mind-knowledge-schachinger -Panchasara Sunil
Earlier this week, news broke about Google’s RankBrain, a machine learning system that, along with other algorithm factors, helps to determine what the best results will be for a specific query set.
Specifically, RankBrain appears to be related to query processing and refinement, using pattern recognition to take complex and/or ambiguous search queries and connect them to specific topics.
This allows Google to serve better search results to users, especially in the case of the hundreds of millions of search queries per day that the search engine has never seen before.
Not to be taken lightly, Google has said that RankBrain is among the most important of the hundreds of ranking signals the algorithm takes into account.
RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked, Corrado said. In the few months it has been deployed, RankBrain has become the third-most important signal contributing to the result of a search query, he said.
(Note: RankBrain is more likely a “query processor” than a true “ranking factor.” It is currently unclear how exactly RankBrain functions as a ranking signal, since those are typically tied to content in some way.)
This is not the only major change to search in recent memory, however. In the past few years, Google has made quite a few important changes to how search works, from algorithm updates to search results page layout. Google has grown and changed into a much different animal than it waspre-Penguin and pre-Panda.
These changes don’t stop at search, either. The company has changed how it is structured. With the new and separate “Alphabet” umbrella, Google is no longer one organism, or even the main one.
Even communication from Google to SEOs and Webmasters has largely gone the way of the dodo. Matt Cutts is no longer the “Google go-to,” and reliable information has become difficult to obtain. So many changes in such a short time. It seems that Google is pushing forward.
Yet, RankBrain is much different from previous changes. RankBrain is an effort to refine the query results of Google’s Knowledge Graph-based entity search. While entity search is not new, the addition of a fully rolled-out machine learning algorithm to these results is only about three months old.
So what is entity search? How does this work with RankBrain? Where is Google going?
To understand the context, we need to go back a few years.

Hummingbird

The launch of the Hummingbird algorithm was a radical change. It was the overhaul of the entire way Google processed organic queries. Overnight, search went from finding “strings” (i.e., strings of letters in a search query) to finding “things” (i.e., entities).
Where did Hummingbird come from? The new Hummingbird algorithm was born out of Google’s efforts to incorporate semantic search into its search engine.
This was supposed to be Google’s foray into not only machine learning, but the understanding and processing of natural language (or NLP). No more need for those pesky keywords — Google would just understand what you meant by what you typed in the search box.
Semantic search seeks to improve search accuracy by understanding searcher intent and the contextual meaning of terms as they appear in the searchable dataspace, whether on the Web or within a closed system, to generate more relevant results. Semantic search systems consider various points including context of search, location, intent, variation of words, synonyms, generalized and specialized queries, concept matching and natural language queries to provide relevant search results. Major web search engines like Google and Bing incorporate some elements of semantic search.
Yet we’re two years on, and anyone who uses Google knows the dream of semantic search has not been realized. It’s not that Google meets none of the criteria, but Google falls far short of the full definition.
For instance, it does use databases to define and associate entities. However, a semantic engine would understand how context affects words and then be able to assess and interpret meaning.
Google does not have this understanding. In fact, according to some, Google is simply navigational search — and navigational search is not considered by definition to be semantic in nature.
So while Google can understand known entities and relationships via data definitions, distance and machine learning, it cannot yet understand natural (human) language. It also cannot easily interpret attribute association without additional clarification when those relationships in Google’s repository are weakly correlated or nonexistent. This clarification is often a result of additional user input.
Of course, Google can learn many of these definitions and relationships over time if enough people search for a set of terms. This is where machine learning (RankBrain) comes into the mix. Instead of the user refining query sets, the machine makes a best guess based on the user’s perceived intent.
However, even with RankBrain, Google is not able to interpret meaning as a human would, and that is the Natural Language portion of the semantic definition.
So by definition, Google is NOT a semantic search engine. Then what is it?

The Move From “Strings” to “Things”

[W]e’ve been working on an intelligent model — in geek-speak, a “graph” — that understands real-world entities and their relationships to one another: things, not strings.


Google Official Blog
As mentioned, Google is now very good at surfacing specific data. Need a weather report? Traffic conditions? Restaurant review? Google can provide this information without the need for you to even visit a website, displaying it right on the top of the search results page. Such placements are often based on the Knowledge Graph and are a result of Google’s move from “strings” to “things.”
The move from “strings” to “things” has been great for data-based searches, especially when it places those bits of data in the Knowledge Graph. These bits of data are the ones that typically answer the who, what, where, when, why, and how questions of Google’s self-defined “Micro-Moments.” Google can give users information they may not have even known they wanted at the moment they want it.
However, this push towards entities is not without a downside. While Google has excelled at surfacing straightforward, data-based information, what it hasn’t been doing as well anymore is returning highly relevant answers for complex query sets.
Here, I use “complex queries” to refer simply to queries that do not easily map to an entity, a piece of known data and/or a data attribute — thereby making such queries difficult for Google to “understand.”
As a result, when you search for a set of complex terms, there is a good chance you will get only a few relevant results and not necessarily highly relevant ones. The result is much more a kitchen sink of possibilities than a set of direct answers, but why?

How To Fix Your Website When It Gets Hacked?


It's not uncommon for sites - even large ones with lots of protection - to get hacked. Security is a major problem these days. And if your site gets hacked, it can get damaged in a number of ways. You could lose all your data, or lose its ranking due to malicious activity. So while you can take periodic backups, you cannot prevent someone from hacking into your site. The best and most practical thing to do in such an event is to recover your site as fast as possible so that the effect of the attack is neutralized/minimized.


  
Here are some tips shared by Google for getting your website back on track after it has been hacked.
Clean up malicious scripts

Hackers can target your site for any number of motives. From taking down your website and deleting its content to simply adding backlinks discreetly, there's a lot that can be done. If you notice suspicious content appearing on your website, delete those unnecessary pages immediately. However, don't just stop there.

Hackers will often insert malicious scripts into your HTML and PHP files. These could automatically be creating rogue backlinks or even new pages. Make sure you check your website's source code and see for any malicious PHP or JavaScript code that could be creating such content.
Maintain your CMS

Websites often get hacked due to vulnerabilities in a CMS that get patched with updates. If you're running an older version, your site is more susceptible to attack. Make sure you keep your CMS updated, and use a strong password for login. If possible, enable two-step verification to secure the login process.
www vs. non-www

www and non-www URLs are not the same. http://www.example.com is not the same as http://example.com - the former refers to a sub-domain 'www', whereas the latter is the root of your site. When checking for malicious content, verify the non-www version of your site as hackers often try to hide content in folders that may be overlooked by the webmaster
Other useful security tips

Avoid using FTP when transferring files to your servers. FTP does not encrypt any traffic, including passwords. Instead, use SFTP, which will encrypt everything, including your password, as a protection against eavesdroppers examining network traffic.
Check the permissions on sensitive files like .htaccess. Your hosting provider may be able to assist you if you need help. The .htaccess file can be used to improve and protect your site, but it can also be used for malicious hacks if they are able to gain access to it.
Be vigilant and look for new and unfamiliar users in your administrative panel and any other place where there may be users that can modify your site.
Got any questions? Feel free to leave a new thread in our discussion forum. You can read the post from Google along with a couple case studies here. Good luck (: