SMO is Social Media Optimization. It basically refers to the use of social media to amplify the promotion of a product or brands. Hire social media experts so that you can optimize the content for social interaction and awareness. In today’s world what matters most is how much traffic is visiting to your website that means ‘more traffic, more exposure and more business’ is the final principle of today.
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Friday 2 December 2016
SMO Expert Services
SMO is Social Media Optimization. It basically refers to the use of social media to amplify the promotion of a product or brands. Hire social media experts so that you can optimize the content for social interaction and awareness. In today’s world what matters most is how much traffic is visiting to your website that means ‘more traffic, more exposure and more business’ is the final principle of today.
Thursday 1 December 2016
Building Myths Plaguing Local SEO
Myth #1: If your citations don’t include your suite number, you should stop everything you're doing and fix this ASAP.
“You often can’t control the suite number on your citations. Some sites force the suite number to appear before the address, some after the address, some with a # symbol, some with “Ste,” and others with “Suite.” If minor discrepancies like these in your citations affected your citation consistency or negatively impacted your rankings, then everyone would have a problem.”
Myth #2: Minor differences in your business name in citations are a big deal.
“I see this all the time with law firms. Every time a new partner joins the firm or leaves the firm, they change their name. A firm can change from “Fletcher, McDonald, & Jones” to “Fletcher, Jones, & Smith” to “Fletcher Family Law” over the course of 3 years, and as long as the phone number and address stay the same, it will have no negative impact on their rankings. Google triangulates the data it finds on the web by three data points: name, address, and phone number. If two of these are a match, and then the name is a partial match, Google will have no problem associating those citations with the correct listing in GMB.”
Myth #3: NAP cleanup should involve fixing your listings on hundreds of sites.
“This one really irks me. There are WAY more important things for you to spend your time/money on than trying to fix a listing on a site like scranton.myyellowpageclassifieds.biz. Chances are, any attempt to update this listing would be futile anyway, because small sites like these are basically unmanaged. They’re collecting their $200/m in Adsense revenue and don’t have any interest in dealing with or responding to any listing update requests. In our Citation Audit and Cleanup service we offer two packages. One covers the top 30 sites + 5 industry/city-specific sites, and the other covers the top 50 sites + 5 industry/city-specific sites. These are sites that are actually important and valuable to local search. Audit and cleanup on sites beyond these is generally a waste of time and money.”
Myth #4: There's no risk in cancelling an automated citation service.
Myth #5: Citation building is the only type of link building strategy you need to succeed at Local SEO.
“They’re saying that citations are still very important, but they are a foundational tactic. You absolutely need a core base of citations to gain trust at Google, and if you don’t have them you don’t have a chance in hell at ranking, but they are no longer a competitive difference maker. Once you have the core 50 or so citations squared away, building more and more citations probably isn’t what your local SEO campaign needs to move the needle further.”
Myth #6: Citations for unrelated industries should be ignored if they share the same phone number.
“As Google tries to mimic real-life experiences, sooner or later this negative experience will result in some sort of algorithmic downgrading of the information by Google. If Google manages to figure out that a lot of customers look for and call a phone number that they think belongs to another business, it is logical that it will result in negative user experience. Thus, Google will assign a lower trust score to a Google Maps business record that offers information that does not clearly and unquestionably belong to the business for which the record is. Keeping in mind that the phone number is, by design and by default, the most unique and the most standardized information for a business (everything else is less standardize-able than the phone number), this is, as far as I am concerned, the most important information bit and the most significant identifier Google uses when determining how trustworthy particular information for a business is.”
Myth #7: Google My Business is a citation.
“This one is maybe more of a mis-labelling problem than a myth, but your listing at Google isn’t really a citation. At Whitespark we refer to Google, Bing, and Apple Maps as 'Core Search Engines' (yes, Yahoo has been demoted to just a citation). The word 'citation' comes from the concept of 'citing' your sources in an academic paper. Using this conceptual framework, you can think of your Google listing as the academic paper, and all of your listings out on the web as the sources that cite the business. Your Google listing is like the queen bee and all the citations out there are the workers contributing to keep the queen bee alive and healthy.”
Hire SEO Expert
Search Engine optimization has become a complicated task and as internet marketing progresses it is becoming even more of a science than it has been up until now. Google and other search engines are continuously working on ways to weed out websites that are of low quality in order to ensure user satisfaction; this in turn has lead to an increasing demand of Search Engine Optimization specialists to optimize websites in such a manner that they will not be discarded by Google or other Search Engines.
- SEO Copy Writing and a Document sharing.
- Video and Image Submission.
- Keyword related blogs posted
- Social networking
- Multilingual SEO
- Work on- page optimization
- Off-page optimization
- Business Listing Service,
- Local listing
- Page Speed optimization
- HTML Optimization or Hyper Text Mark-up Language
- Ensure that a website is not considered a “doorway page”
- Create mobile friendly websites for Mobilegeddon- Google’s mobile update was designed to ensure that these sites ranked higher on the search engine’s list
- Learn about new Google Webmaster Tools and use them to analyze traffic and conversions
- Create Google & Bing Provide Actionable Links.
- Pay attention to quality. What needs to be remembered here is that content is above all and our SEO experts keep that in mind when working on websites.
A Goal Plan for Your PPC Campaign
Google: Penguin Update 4.0
The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.
After a nearly two year wait, Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this Penguin 4.0. It’s also the last release of this type, as Google nowsays Penguin is a real-time signal processed within its core search alorithm.
Penguin goes real-time enguin is a filter designed to capture sites that are spamming Google’s search results in ways that Google’s regular spamming systems might not detect. Introduced in 2012, it has operated on a periodic basis.
In other words, the Penguin filter would run and catch sites deemed spammy. Those sites would remain penalized even if they improved and changed until the next time the filter ran, which could take months.
The last Penguin update, Penguin 3.0, happened on October 17, 2014. Any sites hit by it have waited nearly two years for the chance to be free.
Those long delays are now to be a thing of the past, according to Google. With this latest release, Penguin becomes real-time. As Google recrawls and reindexes pages — which happens constantly — those pages will be assessed by the Penguin filter. Pages will be caught and/or freed by Penguin as part of this regular process.
Google also said this new Penguin algorithm is “more granular.” From its post:
Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.
Previously, Penguin was a sitewide penalty. So, does being “more granular” mean that it’s now page-specific? Yes and no, it seems. We asked Google for more clarity about this, and we were told:
It means it affects finer granularity than sites. It does not mean it only affects pages.
Our best interpretation of this statement is that Penguin might impact specific pages on a site, or it might impact sections or wide swaths of a site, while other pages are fine.
For history buffs, here’s the rundown on Penguin updates over time, as well as the impact they’ve had on queries, according to Google:
Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)
Penguin 3.0 on October 17, 2014 (impacting around 1% of queries)
Penguin 4.0 & real-time on September 23, 2016
Penguin 4.0, Google would not give a specific number of the percentage of queries it impacted, mostly because the update is constantly happening and the percentage will constantly be changing.
Technical SEO Items to Look Out For
When it comes to SEO it’s important to remember that the search engines look at all aspects of your website when determining rank. A website may look beautiful and be easy to navigate, which is important from a user perspective, but what’s going on on the outside of the site doesn’t always accurately reflect what’s going on on the back end of the site which is really what the search engine spiders are seeing. If you’ve incurred a penalty, you will obviously need to conduct a technical SEO audit to figure out what went wrong but it’s recommended to conduct an audit on a regular basis to try and prevent a penalty from happening in the first place.